feasibility of your ideas through feedback on your prototypes. In this phase you begin to weigh the impact vs. The goal of this phase is to understand what components of your ideas work, and which do not. Prototype: Build real, tactile representations for a subset of your ideas. Then, have them share ideas with one another, mixing and remixing, building on others' ideas. At this phase, bring your team members together and sketch out many different ideas.Give yourself and your team total freedom no idea is too farfetched and quantity supersedes quality. ![]() Ideate: Brainstorm a range of crazy, creative ideas that address the unmet user needs identified in the define phase. Is there a common pain point across many different users? Identify unmet user needs. Organize all your observations and draw parallels across your users’ current experiences. In the define phase, use the data gathered in the empathize phase to glean insights.
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